Thursday 9 September 2010


This was a logo i did for designcrowd.

It's a home for women recovering from drug and alcohol abuse.

They wanted a logo which incorporated a woman with wings, or a butterfly. I chose a butterfly because a woman with wings could be mistaken for a fairy, which would give false ideas and expectations to women about how quickly they could recover. Fairies being of a magical nature.

Butterflies however, give hope and show development and growth. I painted it with watercolours and then added the type.